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Interscope Records; 2012
Dropped by Anna Kimura
The release of Lana Del Rey’s 2011 single ‘Video Games’ made her career seem like it was off to a highly promising start. Keyword: seem.
Though Del Rey likes to refer to herself as a “gangsta Nancy Sinatra,” her style seems more like old Hollywood glam gone tragically sour and overdone. Her drawling, nearly monotone voice oozes a forced sappiness and angst characteristic of music that belongs at a cheap, poorly lit bar that tried for swanky but only managed sleazy. Poorly executed and poorly produced, it seems that Del Rey felt forced to produce Born to Die after the success of her first release, and only managed to nullify any credibility she built through ‘Video Games.’
Even the lyrics of Born to Die reek of some sort of stale attempt at glamorous sexuality that further mars this album. In ‘Off to the Races,’ Del Rey sings, “Because I’m crazy, baby/I need you to come here and save me/I’m your little Scarlett, starlet/Singing in the garden/Kiss me on my open mouth.” Sung in a breathy, cloyingly seductive manner, her lyrics are nauseating rather than alluring. ‘Diet Mountain Dew’ sounds like it was written by a lovesick, lustful teenager – “Baby put on heart shaped sunglasses/Cause we gonna take a ride… Says he’s gonna teach me just what fast is/Say it’s gonna be alright.”
Even more puzzling is how the album fluctuates between languid, romantic string instrumentals and trashy off-tempo synth beats, which sound completely out of place amidst her false atmosphere of brooding sexuality and moodiness. The orchestral, drippy vibe loses its charm early on and from then on out just sounds stale and melodramatic, which severely takes away from a voice that exudes a great deal of potential.
The best advice for listeners is this: listen to ‘Video Games’ and enjoy its dark and sultry undertones and imagine Del Rey as she should have been, but stay away from Born to Die, which falls drastically short of achieving the same effect. Essentially, Born to Die lives up to its name, in that it was destined to live a short and disastrous life.
Tue Jan 31